AI for Creative

Runway AI - Video from Words or Photos

Runway AI web interface AI for video.

Imagework Media uses Runway AI to create high-quality video content quickly and efficiently. With powerful features like text-to-video or image-to-video we can transform paragraphs of text or still photographs into compelling video with movement. Runway AI gives our clients access to powerful video storytelling in areas where this might have previously been expensive, difficult, or hazardous to film. This can offer a safe and cost-effective option for our clients.

Midjourney AI - Words to Images

AI generated image of dogs around a table fine dining.

We also utilise Midjourney AI, which provides Imagework Media with additional text-to-image capabilities alongside of those in Runway.

Photoshop - Generative AI

Gardens added to image by Photoshop generative AI.

Imagework Media uses the Generative AI of Adobe Photoshop on almost every commission. Usually in ways that may not be obvious to the target audience. The Generative Fill function is excellent at removing unwanted areas of an image or generating new elements. Generative Expand can literally extend an image which is often very useful, particularly for brochures and company reports.

Illustrator - Generative Recolour

Adobe Illustrator generative recolour feature in action.

We use this AI function to do exactly what you would expect. Adobe Illustrator now has the ability to recolour artwork using AI. This is extremely useful for changing illustrations from stock websites into a client’s brand colour palette.

ColourLab Ai

Colour grading interface video editing.

Imagework Media uses ColourLab Ai software to speed up colour correction and grading with AI. This technology ensures that your video content has a consistent look across footage from different formats or stock libraries. It also makes it easy to match shots and reproduce cinematic styles from movies, saving time while delivering high-quality, professional results.

Chat GPT

AI female head illustration.

We use ChatGPT to generate a variety of ideas when composing text copy, often combining different sentences from multiple AI-generated outcomes. All content is overseen and refined by a member of staff to ensure it aligns with your brand’s tone and voice. For larger projects, we have access to an Oxford English alumni for thorough proofreading, ensuring the highest standard of accuracy and professionalism.

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